His primary role is to achieve the milestones set to meet the strategic vision and direction of the organisation. He has 18 years of expertise in anti-counterfeit packaging technology, global pharmaceutical Serialization, Supply chain traceability, Product Authentication and Quality Control for the pharmaceutical industry and strives to develop better technological practices in the sector. His mission is to enhance productivity and quality, ultimately providing end consumers and patients with better outcomes. His vision is for ACG to lead in the technology and solution space for the pharmaceutical industry beyond regulation, setting new benchmarks to make it better.