Simge Sasmaz is a principal aligned to Consulting Services in IQVIA based in Dubai. Simge has strong expertise in consulting supporting local, regional, and international clients within the healthcare, including pharmaceutical companies, consumer healthcare clients and financial institutions. With over 15 years of pharma & strategy consulting experience in developed and emerging markets, she successfully led a wide range of consulting engagements, including geographic and therapy area expansion strategies, assessments for new therapies, portfolio prioritization, commercial due diligence, identification and evaluation of licensing opportunities and commercial design. Simge holds a BSc degree in Economics from Boğaziçi University and a masters’ degree in Economics from Sabancı University.